In the post-chillwave era, we will be looking for meaningful music that has substance–lyrically, emotionally, musically. No more ‘going to the beach and chilling’ music by bands who we will never hear from again. 2k10 will be all about people ‘overcompensating’ and ‘wanting a full album experience’ after spending the last 2-4 years scavenging for mp3s in the hypemachine world. Wonder if the XX will be cited as the end of chillwave since their album was so meaningful/vulns.
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Hipsterrunoff: The Beach House Theory of 2k10.
Click through and read this whole thing. Epic.
(via yvynyl) Carles is a genius.
